Madem Reels Group to Participate in the “Middle East Electricity Show: Feb 8-10, Dubai”

Wednesday, Feb 04, 2009

On February 8 Madem Reels Group will showcase its latest innovations at the largest wire show in the Middle East. At this year’s show, Madem Reels Group will debut its newest member, MADEM GULF IND WLL, located in the Kingdom of Bahrain. Madem Gulf will initiate Middle East production in the next 60 days. Leandro Mazzaccato, Madem Group Sales Director, says “Madem is the largest reels supplier in the Middle East, having strong market presence there since 1990. With the eminent launch of our new local production facility, we have increased our commitment to providing world class service to our valued Arab customers who have also strongly supported our activities in years past. Our new plant will allow for reduction of our customer’s current inventories, optimize their logistics, and generate competitive value that, given the current market conditions, is difficult to achieve.”

Today, Madem owns 12,000 hectares (30,000 acres) of pine forests, two lumber mills, one plywood plant, and many state-of-the-art automated reel manufacturing lines. Madem is one of Brazil’s largest forestry groups, with manufacturing operations in the USA, Spain, Romania, and Bahrain. Madem produces approximately 500 containers of unassembled wooden reels per month, and supplies more than 200 customers in 40 countries.

With 800 employees worldwide and 110,000 m2 (1,200,000 sf) of indoor manufacturing space, Madem is the largest wooden reel manufacturer in the world.

Today the Madem name represents over 60 years of industry experience. The Madem team constantly strives to build trust and confidence by offering customers a superior, quality product.

Source: Madem Reels