Madem Officially Announces Launch of “Madem Gulf Industries WLL-Bahrain” During Middle East Electricity Show - Dubai

Friday, Feb 20, 2009

On February 8 Madem Reels Group, the largest wooden cable reel producer in the world, showcased its latest innovations at the largest wire show in the Middle East. Madem Reels Group introduced its newest member, MADEM GULF IND WLL, located in the Kingdom of Bahrain. Leandro Mazzaccato, Madem Group Sales Director, says “Our new plant will streamline our Middle East operations, and provide our customers with lowered inventories while optimizing their logistics. We are absolutely confident in the eminent success of our new manufacturing unit, and our Middle East customers are looking forward to our start-up.”

Madem Gulf Inc will initially produce 50 truckloads of reel kits per month, increasing to 100 truckloads per month by June. A third shift has not been counted out. Mazzaccato states that “We could achieve 150 truckloads per month at our Bahrain facility alone, but we could also launch another manufacturing unit in another Gulf country. In the last 15 years Madem has enjoyed the steadfast support of our loyal Arab customers, supplying more than 80% of all imported reels in the Middle East to over 15 customers. With our new local production capability we’re hoping to boost our market share of locally produced reels as well.”

Today, Madem owns 12,000 hectares (30.000 acres) of Pine forests, two lumber mills, one plywood plant, and many state-of-the-art automated reel manufacturing lines. Madem is one of Brazil’s largest forestry groups, with manufacturing operations in the USA, Spain, Romania, and Bahrain. Madem produce approximately 500 containers of unassembled wooden reels per month, and supplies more than 200 customers in 40 countries.

With 800 employees worldwide and 110,000 m2 (1.200.000 sf) of indoor manufacturing space, Madem is the largest wooden reel manufacturer in the world.

Today the Madem name represents 60 years of industry experience. The Madem team constantly strives to build trust and confidence by offering customers a superior, quality product.

Source: Madem Reels